The park was established in 1991 as an offshoot of the annual Toys and Gift Fair, a Christmas trade exhibition by the Philippine Center for International Trade and Exhibit (PhilCite), which was first organized in 1976. In the 1990s under Fred Elizalde, the fair evolved into an amusement park later named Star City. The former PhilCite building upon which the park was based upon was pulled down in the late 1990s to make way for the park's indoor rides.